For nearly thirty years, we’ve solved problems for

organizations involved in everything from aerospace to zoos.


Presentation Skills Workshop

Occasionally, a great idea will sell itself. 

The other 99% of the time, we have to find a way to persuade our audience that it is, in fact, a great idea. 

That’s what we’ll be working on.

How do we get what we want? 

What is it that we want?

A lot of the time, the audience has no idea.

So how do we help them understand us?

How do we organize a presentation

for maximum effectiveness?

There is no one right way to do this.

Be who you are.

Quiet and thoughtful.

Loud and rambunctious.

I don’t care. Just find your style.

And make it work for you.

Should I use PowerPoint, and if so, how?

It is critically important that we know our audience.

But it’s just as important that we know ourselves.

We’ll learn a lot about who we are over two days of presenting.

Because confidence is critical to being an effective presenter.

And a critical step to confidence is presenting.

So we’ll be doing a lot of that.

Have fun. It’s just advertising.

Over an intense two day period participants will learn:

  • That we’re not there to “take the audience through our deck.”

  • The power of making an emotional connection.

  • The importance of story telling.

  • That virtually every meeting with clients or management is a “presentation.”

  • The importance of internal presentations.

  • Strengths of each person’s own natural presentation style, and how to use it.

  • The wisdom of hara hachi bu.

  • The concept of Ruthless Exclusion.

  • The importance of structure and how to achieve it.

  • The importance of rehearsal and how to do it.

  • How to win much more than you lose.

Additionally, the participants will develop the following skills:

  • How to defy convention and create the exceptional.

  • Effective personal presentation style which is individual, yet meshes well with other staff member styles.

  • Active listening. (This skill is absolutely critical.)

  • How to present like the kind of team clients want to hire. 

  • Analyzing the audience and fitting the presentation to their needs and expectations.

  • How to use many tools to provide punctuation, the secret to keeping an audience engaged throughout your talk.

  • How to craft an overall narrative and merge it with individual, personal stories. 

  • Presenting smoothly with other team members: group “theming”; integrating content and style; planning transitions; dealing with hierarchical issues.

  • How to present over the telephone both individually and as a team.

  • How to make an ad for your ads—and your agency.

  • Presenting data-rich information, e.g., media or research.

  • Monitoring audience reaction and making presentation adjustments in mid-stream.

  • Handling questions, objections or negative responses.

  • How to close a presentation and win in the room.

Custom Salesmen Workshop

The purpose of this two day Workshop is to teach teams how to sell great work to their clients and to keep that work sold. It’s designed for two teams that handle major pieces of business. We start with the notion that the more we try to sell, the less likely the client is to buy. We’ll discuss the counterintuitive nature of this and work with the teams to learn how to build trust with their clients, and ultimately, sell the ideas that will help everyone concerned.

Concepts discussed include:

  • The proper role of each member of the team.

  • What an Account Executive actually should be doing.

  • The power of truth.

  • Understanding the clients as people.

  • Advanced Presentation Skills

  • How to prepare for the meeting.

  • The importance of rehearsal and how to do it properl.y

  • Ruthless Exclusion

  • What are we really selling?

  • Why we need to bring our New Business Game to our everyday client meetings.

  • Once we’ve made the sale, then what?

  • The importance of defying convention and creating the exceptional.

  • And much, much more.

Management Consulting

Some of the smartest organizations have recognized the benefits that come from gathering the leaders of the organization and spending two intense days examining every aspect of how their firm goes to market.

Beginning with the basic positioning of the firm as well as its key objectives, we examine every facet of the organization’s communications efforts, for while we tend to focus on new business, we stress the importance of everyday interaction with existing clients and the need to bring “new business intensity” to client interaction.

From the “credentials presentation” to closing a sale, the Management Team goes through the process, developing their own individual skills while rethinking the overall approach of the organization. Our intent is to help Management unearth that which truly differentiates their firm from their competitors.

Obviously, there is a secondary team building benefit that comes from these sessions, as well as introduction to our Art of the Pitch principles which results in powerful buy in from employees in subsequent Presentation Skills Workshops.

Executive Coaching

Often, C suite executives are unable to take part in a full two day Workshop experience, but want the benefits that come from working directly with us on a one to one basis in less time.

We will tailor the session to your executives’ schedules, while providing hands on coaching not just on delivery of your message, but the organization, concepting and crafting of the story—all designed to forge a powerful emotional connection resulting in success—whatever the objective.

Typically, our Executive Coaching Sessions are a full day, although we have also scheduled multiple executives over parts of each day during a week.


Our work on specific new business pitches has been hugely successful,

winning business worth over $100 Million in revenue in just the past few years.

Do you need our help or have a question? Send us a message.


Richmond, Virginia

(804) 357-0797


  • JWT has engaged Peter numerous times over the last five years to work with cross discipline teams in refining the art of storytelling, presentation skills, and how to sell.

     In addition to helping participants be better presenters by bringing the ideas to life through better visual, entertaining, and storytelling means, most find the key to becoming a better presenter is displaying their own humanity.  Everyone presents best when they combine personal insight with a business message.

     Another huge value for all of us is bringing people together from different teams and disciplines to share and learn from each other at his workshops.  It is a big bonding and team-building experience for everyone who attends.

     Peter’s background as an ex-Creative Director and Agency principal really provides him with both the creds and perspective to make him particularly effective in providing this type of training to any communications company.

    Lorraine Arado, Talent Director, JWT
    Lorraine Arado, Talent Director, JWT
  • If you want your agency to improve, hire Peter. It's that simple. Whether your goal is to be more successful at pitching new business or presenting ideas to current clients, Peter will tailor a workshop that allows your agency teams to master the art of persuasive storytelling and embrace the philosophy of hara hachi bu. 

    Expect to be challenged, critiqued, encouraged and inspired, all with the singular focus of making you and your agency teams better. Since we've been working with Peter, we've won two pitches in less than two months. Now that's what I call money well spent.

    Karen Kaplan, CEO, Hill Holliday
    Karen Kaplan, CEO, Hill Holliday
  • Thank you kindly for the wonderful workshop you held.  The information presented is a great stepping stone on the path to becoming a fine tuned presenter.  You break this down to be extremely simple, yet highly effective.  I can only envy those students who sit with you each week - a class I wish I was offered. Have a wonderful weekend as I trust your travels home went smoothly.  You have left a mark on Crispin and we await your return.  Thank you again.

    Ryan Eckert, Crispin Porter + Bogusky
    Ryan Eckert, Crispin Porter + Bogusky
  • Peter has a large mind.  He’s an advertising generalist whose intellect covers a lot of ground:  problem, conceptualization, strategy and presentation.  He is a fine teacher, no doubt because he is a perpetual student.

    Bill Westbrook, Vice-Chairman, Fallon
    Bill Westbrook, Vice-Chairman, Fallon
  • I believe that helping its people develop great presentation skills is arguably one of the smartest training investments an agency can make. And I'm not aware of anyone else who can deliver that better than Peter. He's simply an amazing professional, who masters the art of helping people achieve their best form as presenters.

    We were very fortunate to having them minister his presentation skills workshop for two dozen of our best people, and they were unanimous to say they had their minds blown by it. Although most of our team is fluent in English, they have it as their second language. But our concerns that it could be an obstacle were unfounded. The improvement was noticeable and immediate. They became more confident and prepared.

    Rodrigo Maroni, Head of Strategic Planning, Wieden + Kennedy Sao Paulo
    Rodrigo Maroni, Head of Strategic Planning, Wieden + Kennedy Sao Paulo
  • We put our most senior, seasoned folks across all areas from creative, strategy, account and digital through Peter’s course. Going into it, some were cynical, some optimistic, some with previous training bias, some good presenters, some not so good.

    Coming out of the program, all felt inspired, confident, energized and Enthusiastic. They also felt that what they learned was tangible, practical and applicable to their jobs and lives. The overall response blew me away -- no matter the size, scope or state of your agency, Peter's influence will have an enduring positive impact.

    Peter McGuinness, President, CEO, DDB Chicago
    Peter McGuinness, President, CEO, DDB Chicago
  • I have hired Peter Coughter on multiple occasions as a teacher and trainer for our content management department at CP+B.  I’ve known Peter for several years and decided to try his workshop with our staff.  The first session was so successful that Peter was asked to do four subsequent ones here in Miami ultimately coaching over 50 employees over the course of a year.  

    Peter's straight forward approach and real-life examples were quite refreshing to an audience who are often suspicious of an industry touting ‘consultant presentation coaches’. He brings valuable credibility and honesty to time-crunched executives who can use his teaching immediately.  I highly endorse his program and would recommend it to anyone looking to add some speaking acumen to the skills of their investment-level employees.

    Jeffrey Steinhour, Managing Partner, Crispin, Porter + Bogusky
    Jeffrey Steinhour, Managing Partner, Crispin, Porter + Bogusky
  • Peter has a masterful way of unlocking individuals' presentation potential. He provides valuable perspective and tangible recommendations that have had an immediate and lasting impact on my organization.

    Christine Fruechte, President, CEO, COLLE+McVOY
    Christine Fruechte, President, CEO, COLLE+McVOY
  • Peter Coughter brings experience, clarity and insight to his workshop. He also has perfected the right balance between theory and practice making the workshop both productive and entertaining. Hiring Peter has already proved to be a return on investment.

  • We have invited Peter Coughter in to Y&R NY on several occasions to work with all of our talent – from Executives to Juniors, and from Account Management to Creative. Peter has been a tremendous asset in coaching our guys on every aspect of Presentation. He’s helped build up their experience, and most importantly, their confidence.

    He works both in group and private one-on-one settings, so as to focus both on team dynamics and individual needs.  Upon occasion we have had Peter join us at rehearsal stages of presentation – and his input has been enormously valuable.

    What I’ve found quite impressive about Peter is that he is exceptionally intuitive.  He can offer assessments on individual strengths and weaknesses above and beyond how it relates to their presentation prowess.   He is a wonderful consultant to work with as he truly understands the needs, challenges, and opportunities of both the company and the individual.

    I would absolutely recommend any organization engaging with Peter to put together a plan to further develop presentation skills of your valued employees.

    Tony Granger, Global Chief Creative Officer, Y&R
    Tony Granger, Global Chief Creative Officer, Y&R
  • StrawberryFrog boldly challenges the status quo. We think we know a lot about where the world's headed. It's also important to know that you can always learn something new. Peter recently worked with a group of our people, eh Frogs, from all the different disciplines within the agency.His training was a big help to everyone, regardless of their jobs.

    Which goes to show that you can teach a bold frog new tricks. In fact, I was in one of the sessions, and I saw improvement in the Frogs immediately. Because Peter understands our business and the people who work in our business, his teaching is particularly powerful.

    More than anything, Peter is a teacher who derives his greatest satisfaction from sharing his experience, expertise, and wisdom.

    We're going to have him back soon.

    Scott Goodson, Founder, StrawberryFrog
    Scott Goodson, Founder, StrawberryFrog
  • Thank you for totally screwing up my presentation style. It needed it. In just two short days, I truly learned a lot. How to grab someone’s attention. How to keep it. How to frame an ad for the ads, and how important it is prepare for a presentation. These are just a few of the many things I learned. Me and my future audiences thank you. 

    The workshop was great, and I really enjoyed every minute of it. Even the ones that were videotaped. Thanks again for coming in, working with us, and screwing up my presentation style to make me a better presenter. I feel it's working already.

    Brian Kalina
    Brian Kalina Creative Director, DDB NY
  • I can say that I've heard nothing but positives about the work you've done here. I think a key positive is that you don't take a "cookie cutter" approach, but rather, you work with people from where they're each coming from and help them develop their own natural styles. Another key strength is that you truly "get" what they're presenting and you understand their day-to-day work, so you bring a lot of credibility to the workshop.

    The general STRUCTURE of most presentation workshops is the same (some combination of lecture/discussion about presentations, videotaping, feedback, etc.)  The key difference is finding a FACILITATOR who can really connect with the participants, is able & willing to provide candid feedback, and creates a "space" in which people can people can really internalize the learning.

    You've proven to be such a facilitator with Burnett planners. 

    Molly Stewart, Leo Burnett
    Molly Stewart, Leo Burnett
  • Peter is a teacher, leader and a Zen master.  His distinguished career as a founder and leader of a distinguished agency gives electricity to his teaching.

    John Adams, Chairman, The Martin Agency
    John Adams, Chairman, The Martin Agency
  • Years ago, Peter Coughter and I owned ad agencies across town from each other. While we didn't compete often, I was intimidated by Peter's secret weapon, he was known as a devastatingly powerful presenter. When it came to new business shoot-outs, it was nearly impossible to beat him. Fortunately, I no longer have to fear Peter's presentations.

    As Managing Director of the Brandcenter, I now benefit from Peter's skills. He teaches our students in a way that is both forceful and sensitive. He is able to focus on what makes each individual interesting and powerful. Peter does the same for industry executives from the world's best agencies and brands. He is the most constant contributor to our executive education series. Whether it's planned or not, Peter teaches something to everyone he encounters. That's what he does.

    Kelly O’Keefe, Managing Director, VCU Brandcenter
    Kelly O’Keefe, Managing Director, VCU Brandcenter
  • We have had over 100 of our senior and mid-level people go through Coughter's presentation workshops.  The results have been impressive. He knows the business.  He also knows how people in the business think, act and learn.  Even more importantly, he provides great insight and guidance as to how listeners of a presentation will react. What makes Peter particularly effective is his workshop is anything but cookie cutter.

    The unanimous feedback from our employees is that his remarks, comments and directions are very specific and relevant to each individual.  He identifies and builds on their strengths. Rarely do we now prepare for a presentation without someone saying, "Have we Coughter'd it?"  That is the best endorsement of all in terms of the impact he had with our company.  Peter Coughter is excellent!

    Peter G. Krivkovich, President & CEO, Cramer-Krasselt
    Peter G. Krivkovich, President & CEO, Cramer-Krasselt
  • Just wanted to thank you again for your inspirational and extremely effective presentation skills seminar here at Erwin-Penland. I haven’t been thanked this much since we had big bonuses to dispense, so folks obviously felt like they benefitted greatly. You have a terrific way of breaking the ice, making people feel comfortable (all while making them nervous as shit) and most of all, making them learn. I look forward to the time when you can come back and do some more cool stuff at our agency. Thanks again. We really enjoyed having you here.

    Andy Mendelsohn, Executive Creative Director, Erwin-Penland
    Andy Mendelsohn, Executive Creative Director, Erwin-Penland
  • Peter is an extremely valuable person to provide Presentation Skills Training. We could see the difference in presentation styles in attendees from one day to the next. He is a very engaging speaker who made every minute count. Everyone walked away with tangible and meaningful ways to upgrade their presentations. 

    I have consistently heard that Peter’s training was by far the best training we have ever offered at the agency.  Even several months after the training, the insights and tools provided are still fresh in people’s mind and regularly being put to use.

    If you want to be more effective in selling in big ideas, you need this training.

    Nicole Milojevic, Director of Human Resources, Brunner
    Nicole Milojevic, Director of Human Resources, Brunner
  • Thanks big time for sending everyone's thoughts on presenting creative. This, with what you had to say, is real gold. Our folks did really enjoy the sessions and I'm sure a lot of the knowledge will stick. And if not, you can be assured I will remind them. That's not to say we are done. I hope we can get you back for another round in the near future.

    Larry Stone, Stone Ward
    Larry Stone, Stone Ward
  • I believe you have taught three training sessions for us now.  You have taught a wide variety of folks from account management, media, account planning, creative, IT and executive assistants.  I have received nothing but positive feedback on the training from everyone. 

    Even the skeptical folks who didn't want to participate, or who felt that couldn't be taught anything new were really glad they went through the training. I look forward to trying to get you back to the agency soon so that I can go through the course myself!

    Leslie Bee, Director of Human Resources,  Goodby, Silverstein & Partners
    Leslie Bee, Director of Human Resources, Goodby, Silverstein & Partners

Selling great work is critical to your success, but so is keeping it sold.